Atomicon 21: How to stop procrastinating about going for your business goals
I have a difficult relationship with setting business goals. I have them, of course I do, and I also know I’ve successfully completed many challenges I have set for myself. At the same time, there’s a lot of emphasis on goal setting in business and it can feel insurmountable at times. What are you going […]
Is there a better way to be authentic in your business?
A topic I get asked about a lot is authenticity. What does it mean? How much of yourself do you need to share? Everyone seems to be told to be ‘more authentic’. So when I saw Debbie Clarke was giving a talk on whether ‘authenticity is a wanky red herring’ at MarketEd.Live, I couldn’t wait […]
MarketEd.Live 2021: if you want to stand out, you need to stop playing safe
Act normal. How often have you told someone else to do that, or told yourself? We want to be accepted. We want to fit in. We want our work to be accepted too. The trouble with acting normal is: Everything looks the same. We all talk about creating a stand out brand, about creating memorable […]